Digital Content Creator

Job Title: Digital Content Creator 
Job Level: Team Member
Reports to: Head of Digital
Location: Douglas, Isle of Man
Salary: Dependent on Experience

The Role
As a Digital Content Creator, your main duties are to:

  • Create visually attractive content (Video, Graphics and copy) for all brands operated by Elite Comms Group. This will mainly include digital content touch points to create impressive brand activations online. These should be original and provide value to the intended audience. Visual content will adhere to in-house style and guidelines. Since these vary between brands – and between distinct brand audiences (for example, B2B and B2C audiences) – it’s important that you can create content in a variety of styles.
  • Plan, shoot and edit video content.
    Create and adapt content in a suitable way to meet the requirements of individual social media channels and websites
  • Maintain and update existing video content to ensure ongoing compliance
  • Take briefs from internal teams to help deliver our integrated digital PR plans
  • Web knowledge is needed to facilitate posting produced videos to various digital channels
  • Produce differing types of video, including talking heads, testimonials, executive interviews, “how to” product demos, announcements, etc.
  • A small part of your role will be to write, edit and proofread written pieces before publication when required.

Activities

  • Working closely with Head of Digital, you will ensure that all digital content is createdin-line with the overarching digital strategy – including that the appropriate keywordsand demographics targeted.
  • You will conduct extensive research in order to create original, valuable digitalcontent.
  • Following design direction provided by Marketing Managers to develop compelling,strategically sound design solutions in-line with the overarching marketing strategy
  • The successful Digital Content Creator will have experience creating and deliveringcontent across multiple channels whilst exemplifying brand guidelines
  • Forging and executing exciting digital ideas, including new digital ways tocommunicate to customers•Collaborating across the business to drive up standards of digital creativity
  • Capable of executing creative work within an established brand system of assets andtemplates
  • Continually improve content performance – both in terms of search engine rankingsand social media engagement
  • Work with copywriter and digital colleagues to ensure that visual content iscontributing to each brand’s digital presence in an effective, impactful way
  • Create meaningful connections with relevant target audiences by delivering regular,tailored and valuable visual content
  • Work well within the team by providing insights, contributions and feedback regardingongoing digital marketing strategies
  • Understand and operate in accordance with various content marketing strategies –for example, creating content suitable for “pyramid” distribution
  • Maintain and organise media library
  • Work on multiple projects at once whilst consistently adhering to tight milestones
  • Work with colleagues in design and digital to ensure that digital content is contributingto each brand’s digital presence in an effective, impactful way.

What we’re looking for 

We currently require a resourceful, enthusiastic, team-spirited individual to join our team as a Digital Content Creator to devise and deliver a range of visual content for use across both digital and traditional platforms that helps to effectively promote all of the group’s companies products and services, as well as enhance the group brands.

Essential 

  • Working knowledge of Adobe Creative Suite, including InDesign, Illustrator andPhotoshop, Adobe Premiere, Adobe After Effects
  • Able to shoot and edit videos to a high standard
  • Degree level or marketing related qualification or relevant experience
  • Knowledge and passion for creating visual content to attract potentialcustomers
  • Creative ability to devise and deliver compelling campaigns
  • You’ll be creative and have no problem with expressing ideas and concepts
  • You’ll be able to prioritise work effectively, and deliver high quality work to deadlines
    Creative ability to devise and deliver compelling campaigns
    An exceptional grasp of grammar and the English language

Desirable

  • 1-2 years’ of experience
  • Previous experience working in – and understanding of – marketing, brand and communications

Our Values

Think Customer
Develop and maintain a firm understanding of the customer journey with Elite, considering the knowledge of Products, Services and Elite’s unique selling point.

Think Improvement
Ability to use your initiative and take ownership in relation to problem-solving

Think Improvement
Demonstrate a prepared and organized approach to a wide range of tasks, meeting deadlines and working unsupervised

Think Improvement
Be open and transparent in relation to goals and deliverables both internally and externally

Think Teamwork
Support colleagues by sharing best practice and knowledge to ensure team over individual success

Download the full role profile here.

To apply, please send your CV and cover letter to careers@elitecommsgroup.com.